Student Beans Re-brand 2022

Collaboration with creative director

Student Beans is a marketing technology company that helps brands and services run their own student discount.
The new visual identity champions the expressive and seemingly limitless creator culture exploding from Gen Z in the digital space. The direction and brand codes visually demonstrate the vibrant lives of students, and learning-while-earning Gen Z entrepreneurs, currently shaping their futures however they wish. 
The vibe is weird, wonderful, joyous and fun.
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Central 23

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Shopify x Student Beans